I help the Middle East’s nutraceutical industry move from hype to infrastructure — connecting science, commerce, and leadership across the region.
Since 2021, I’ve worked at the intersection of ingredients and strategy: starting as a B2B marketer of premium supplement ingredients, advancing to B2B Line Manager, and going on to lead New Product Development in the Consumer Healthcare (CHC) nutraceutical line. Along the way, I’ve partnered with ingredient suppliers, manufacturers, and executive decision-makers — translating science into commercial opportunity for leading Egyptian pharmaceutical and FMCG companies.
I founded NutraMEA Intelligence on a conviction I held long before I knew the word nutraceuticals: your body is designed to heal itself when you supply it with the right nutrients.
But NutraMEA is bigger than one career. It represents a collective shift — in how the region understands nutraceuticals, how global suppliers communicate with the Middle East, and how professionals position science, products, and brands.
My view on the market is simple: the Middle East nutraceutical industry isn’t behind — it’s early. And early markets reward system-builders. That’s the gap I’m working to close, by building clearer communication and stronger integration between science, commerce, and leadership.
If you’re building something serious in nutraceuticals, let’s create real impact together.
